1. Can they produce effective results?
It is always possible to create beautiful videos illustrating a fresh concept but still not be able to achieve the desired results. So, dig up their past. Look at their previous videos, the kind of reach they were able to attain. See if they have any certifications and awards. Get in touch with their previous clients and figure out what was their return on investment after hiring this company. Start off with these and check if they are able to satisfy your business objective in the first place.
Video quality is one of the main attractions of viewers and a vide production company needs not compromise on this. So, before choosing such a company, always check for yourself if their production quality is top notch. Are their videos able to make a lasting impression on viewers. Inspect their equipments and tools such as cameras so as to check for the camera, lens and sound quality. Be acquainted with their editing and past testimonials. A high-quality video can intrigue a prospective customer into a buyer, always remember that.
Creativity is part and parcel of video production and you should always think about the kind of content a production company can prepare. A mundane idea will not get anyone past the first ten seconds. Putting forth a new perspective and a different way of looking at the same thing is no more than a blessing. Hire a video production company with a creative outlook.
You cannot compromise on the quality, but the budget? Make sure they are not asking for sky rocketed prices. Figure out the usual cost for the same work and invest your money carefully. Remember, you are also in this for some profit motive so do not invest all your capital on hiring the company’s services when there’s another company offering similar services at fairly competitive rates.